Overview
"This CRM (or Customer Relationship Marketing) e-learning covers the definition of CRM and how it developed over time. Examples of CRM in action illustrate the benefits of an effective CRM system.".
Learning Objectives/Outcomes
- What is âCRMâ?
- How did it develop?
- What does CRM look like in action?
- What are the benefits of CRM?
Target Audience
Business and corporate